Are you wondering if social media (blogging, Tweeting, QR codes, inbound marketing, and all that stuff) has anything to do with your career?

For every career (unless you’re going to be a shepherd, a monk, or a wilderness fire warden), knowing how to use social media for yourself and for your employer is absolutely critical.

Social media is dramatically and permanently changing the way we create, distribute, and consume information as well as the way we brand and market ourselves and the companies we work for. Social media can open opportunities for you and your employer that neither could never have dreamed of before.

If you complete our six-step process, you will stand out from almost every other job applicant because of your knowledge and budding mastery of social media tools, as well as the cool tools you will employ to find your dream job. Here is the six-step process:

  1. A CLEAN AND BUFFED DIGITAL FOOTPRINT: We help you scour and scrub your digital footprint, removing any offensive or problematic content and photos. Then we help you create the basic digital footprint anchors: Robust LinkedIn and Google profiles
  2. TWO 21st CENTURY RESUMES: These days, you need two resumes. An ATS-Friendly Resume gets your resume through the computerized systems (Applicant Tracking Systems) that 80-90 of all US companies use to cull resumes. An Interactive Resume has  two QR codes, the first taking hiring managers to an introductory video of you demonstrating your energy and industry knowledge, and the second taking them to a video of your best reference saying how great you are. NO other applicants will have these. They show you are technically savvy and bring your personality to the fore.
  3. A PROFESSIONAL “ME SITE”: This site serves as your digital portfolio containing all of your best work and thus ensuring that hiring managers who search for you on the web find the “best” you
  4. A PROFESSIONAL “PASSION BLOG”: You create a blog about a key topic in your industry that will showcase the skills your resume says you have, demonstrate your knowledge of your field, raise your profile in your industry (because you’ll be interviewing the top players), and build your professional network as more and more of the key people hear from and/or about you. You will be interviewing the same people you’ll go back to later for advice on where to look for work, but your first contact will not have been as a supplicant, but as a fellow in the field.
  5. A SOCIAL MEDIA MARKETING CAMPAIGN: This campaign promotes you to the key players in your field whom you have followed and with whom you will be interacting with professionally
  6. AN INFORMATIONAL INTERVIEW CAMPAIGN: In the final step, you ask the biggest players in your industry for a meeting to pick their brains and get their advice on your next career steps. This cements your relationship with them and creates over time a powerful network of powerful people who know you by name, respect your work, and will plug you in to the “hidden jobs” market.

That’s what we do for you.

And it works.

I’ve worked with more than 300 students over the last five years, and you can read their exciting and inspirational stories about their successes here.

I can help you find your dream job, too, and have a ton of fun in the process.

Send me an e-mail (john@degrees2dreams) and let’s get started!



  1. Spartak Zeraj
    January 4, 2013

    Hi John,
    I heard your talking on the radio regarding the problem that graduate students are facing today landing a job after college and liked the idea.
    I live in Newton MA, 40 years old, married with one child and right now I am on my first year studying Radiology Technician program. Graduation year is summer of 2014, but I would like to follow your advise being able at the end of the school time to find a job somewhere. Could you please try and guide me how to start?

  2. Alan Brown
    January 4, 2013

    Congratulations on your interview on WBUR. I would be interested in publishing an article from you in the postcollegelaunch website. Regards

  3. Max Fink
    January 5, 2013

    Heard your interview on WBUR. I worked many years as a Corporate Recruiter (Agency side/Headhunter) for some of the largest companies in Chicago. I have to hand it to you: You are promoting exactly the right techniques and strategies for landing a great job these days. It’s some of the best advice I’ve heard from anyone in the job-coach arena. On another subject: My wife is in a situation similar to generation stuck after moving to the USA from Argentina. We listened to your interview together and got so excited we looked up your site. I was surprised to see that you don’t offer online courses or videos of your courses for paid-downloand. I was disappointed to find that you don’t! Seems like the next logical step, doesn’t it? I am a digital marketing expert with lots of E-commerce experience myself, so if you’d like to bounce some ideas on how to get that going, certainly let’s talk. 702-953-1449 You can look me up on linkedin:

  4. alpha muluh
    January 8, 2013

    I also heard your interview in NPR and it was one of the most real interviews of someone practically helping these new college grads to land careers and start to unload the immoral college they got. I am currently pursuing a graduate degree in Industrial & Organizational Psychology and listening to that interview was certainly my new year present because it gave me the assurance and tools I need to land the job I need. Your breakdown of how HR systems work was amazing and your real live references of students you helped land jobs very fast was refreshing and only proves the point that there are thousands of jobs but folks are either not qualified or don’t how to get them.

    Alpha from Phoenix, AZ

  5. Gordon
    June 4, 2013

    When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added
    I get four emails with the same comment. Is there any way you can remove me from that
    service? Thanks a lot!

    • John Wilpers
      June 4, 2013

      Hi, Gordon,

      I am so sorry about that. I will see what I can do.


    • John Wilpers
      June 4, 2013

      Hello again, Gordon,

      Which post did you comment on? I can’t seem to find your original comment.



Leave a Reply to Gordon

Cancel Reply